Introduction
This feature allows you to communicate directly with your customers on their smartphones. By using these message templates tailored to your goals, you can increase community engagement and boost sales, both online and in physical stores.
PART 1: Campaign Notifications
These messages are intended to be sent globally or to specific segments to animate your loyalty program and key commercial moments.
1. Collection Launch / New Product
Pre-launch Teaser
Title: New collection drops tomorrow 👀
Message: Get ready… exclusive early access for wallet members starts tomorrow.
Launch Announcement
Title: It’s here! ✨
Message: The new collection is live. Discover it before everyone else.
Highlighting a Hero Product
Title: Our latest arrival is waiting for you 🔥
Message: Your style is going to love this: check out our must-have new arrival.
Light Urgency
Title: VIP access ending soon ⏳
Message: Only 2 hours left to enjoy early access to the collection.
2. Activate a Loyalty Reward
Notification of Available Reward
Title: Your reward is ready 🎁
Message: You have a £10 discount available. Use it now!
Boosting Reward Usage
Title: Don’t let your benefit slip away ✨
Message: Your reward expires soon. Use it before it disappears.
Immediate Conversion
Title: A surprise in your wallet 🎉
Message: You’ve just unlocked a reward. Check it out in your pass!
Gentle Reminder
Title: Your reward is still here 👀
Message: It’s waiting for you. Valid online or in-store.
3. Boosting Progress & Points
Encouraging Purchase to Reach a Tier
Title: You’re almost there! 💪
Message: Only 20 points left to unlock £10 off. Keep going!
Rewarding an Action
Title: You’ve earned points 🥳
Message: Your balance has been updated in your wallet.
Motivation Boost
Title: +50 points added ✨
Message: A little bonus to help you reach your next reward!
Encouraging Point Usage
Title: Your points could be worth more 💡
Message: Turn your points into a reward right now.
4. Expiring Points or Rewards
Warning Before Expiration
Title: Your points expire soon ⏳
Message: You have 50 points expiring in 3 days. Use them fast!
Last Call
Title: Last chance! 🔥
Message: Your points expire today. Don’t lose them.
Inactive Reactivation
Title: Your points are waiting 😋
Message: You still have a £10 reward ready to use now.
FOMO (No Spam)
Title: Don’t lose your advantage 🙌
Message: Your reward expires tomorrow at midnight.
5. Promotions & Sales Operations
Promo Announcement
Title: 20% OFF just for you 🎁
Message: Wallet members only, valid for 24 hours.
End of Promo Reminder
Title: Only a few hours left 🔥
Message: The offer ends tonight. Don’t miss your discount.
Wallet Exclusive Offer
Title: Secret offer 🤫
Message: Your wallet unlocks an extra 15% off. Find it in your pass!
Stock Urgency
Title: Almost sold out! ⚡
Message: The last few items in your size are still available.
6. Reactivating Inactive Customers
Emotional Message
Title: We miss you ❤️
Message: A gift is waiting in your wallet for your return.
Gentle Nudge
Title: It’s been a while… 👋
Message: We have a little surprise for you in your pass.
Targeted Offer for Inactives
Title: Special "Welcome Back" offer 🎁
Message: 10% OFF just for you. Available today only.
Reactivation via Reward
Title: Your benefits are waiting ✨
Message: Pick up where you left off. Your reward is still active.
7. Post-Purchase & Retention
Notifying Points Earned
Title: Thanks for your purchase! 🙏
Message: You just earned 120 points. Your wallet has been updated.
Incentivising Re-purchase
Title: Your post-purchase benefit 🎁
Message: Enjoy 10% OFF your next order.
Relevant Cross-sell
Title: You might also like… 💡
Message: Here are some items that perfectly complement your purchase.
Loyalty Boost
Title: +20 bonus points ✨
Message: Thank you for your loyalty! Bonus added to your pass.
PART 2: Geolocated Notifications
These notifications are automatically triggered when your customer passes near your physical store.
1. Increasing Foot Traffic
Generate Immediate Store Visits
Title: You’re close to our store 👋
Message: Stop by today and enjoy 10% OFF reserved for members!
Activate a Store-Exclusive Offer
Title: Special in-store offer 🎁
Message: Your reward can be used exclusively in-store today.
Promote a Retail Event
Title: Event tonight ✨
Message: Discover our new collection in-store from 6 PM. Exclusive perks for you!
Stimulate Impulse Buys
Title: A gift is waiting for you in-store 🎉
Message: Show your pass at the checkout to receive your surprise.