What is Store Credit?
Store Credit is a Loyoly reward type based on Shopify’s native store credit. Instead of points or a discount code, you give your customers a credit amount they can use on their next purchases. You can grant it in four ways: as cashback in your VIP tiers, as a reward redeemable for points, through an automation action, or manually from the customer profile.
📝 Store Credit is available on Shopify only, for brands with the Store credit option or a Premium or Enterprise plan. It is enabled by the Loyoly team: contact your CSM or our support team.
Configuring cashback in your VIP tiers
Store Credit cashback is set up at the VIP tier level, as an order-based reward. For each tier, you define the cashback percentage returned as store credit after an order.
To access it in your Loyoly back office: go to VIP Tiers, then click Edit on the desired tier. You'll find the section at the bottom of the page.
Credit expiration date
You can also manage the expiration date of the store credits granted to your customers, to define how long the credit remains usable.
💡 You can set a different cashback rate per tier (for example a higher rate on the top tiers).
You can create a 0 € tier so that all your customers benefit from a cashback rate, and freely choose the percentage applied.
On the widget and in the Front User, the cashback rate is shown directly in the VIP tier card (for example "5% store credit").
💡 To learn more about configuring your tiers, see our guide VIP program settings.
Credit calculation rule
In the general program settings in the back office (click Settings at the top right, then Program)
You choose the cashback calculation rule. Two modes are available:
Partial mode — The credit is calculated only on the amount actually paid by the customer. Store credits already used are excluded from the calculation. This mode balances loyalty and margin.
Total mode — The credit is calculated on the order total, including store credits. This mode maximizes loyalty but has a greater impact on margin.
Anti-return delay (days)
The anti-return delay is the waiting period before the store credit is issued to the customer's account. It covers the return window: the credit is only issued once this delay has passed, which avoids crediting an order that may be returned.
Other ways to give store credit
A reward redeemable for points
Your customers can turn their points into store credit from your rewards catalog. The credit is issued immediately and can be used on their next order.
To set up the reward, fill in:
The name and description of the reward.
The credit amount and its cost in points.
The expiration, optional: none, or a number of days from issue (for example “valid for 90 days”).
Segment targeting, if you want to reserve the reward for certain customers.
⚠️ This reward isn’t available in referral for now.
An automation action
The Give store credit action automatically credits your customers on a loyalty event: birthday, Nth order, a few days after sign-up…
Two amount types are available:
Fixed amount: one amount per currency of your store. The credit is issued in the currency of the customer’s last order, or in your main currency if the customer hasn’t ordered yet. Turn on each currency you want and enter its amount: a currency that’s turned off receives no credit.
Percentage of the order amount: only available with the Order placed trigger. The credit is issued in the currency of the order that triggered the automation.
Expiration is optional: None (default), 30, 60 or 90 days, or Custom, counted from the date the credit is granted.
💡 Credit granted by automation is issued immediately: the anti-return delay doesn’t apply.
A manual grant from the customer profile
From a customer’s profile, you can credit or debit their store credit balance: commercial gesture, after-sales compensation, correcting a mistake…
If you sell in several currencies
For the reward and for the fixed-amount automation action, you set an amount for each currency. The customer receives their credit in the currency they’re browsing in, at the amount you set, with no conversion.
Example: a €10 reward for 100 points, with $15 set for US dollars.
Customer’s currency | Credit received |
EUR | €10 |
USD | $15 |
Currency with no amount set | Reward greyed out, can’t be redeemed |
Where to track your customers' Store Credits
From your back office, you have several points of visibility on credits:
Customer profile — The customer's store credit balance is visible on their profile, in the same place as their VIP information. The customer section also shows the number of credits earned (store credit).
Customer orders — In the orders tab, you can identify the orders eligible for store credit along with the cashback percentage and the credit earned on each one.
Analytics › Loyalty › Store credit: overview of credit issued and used, its usage rate and its sources. See Analysis - Loyalty.
Analytics › Loyalty › Store credit: overview of credit issued and used, its usage rate and its sources. See Analysis - Loyalty.
💡 Store Credit is a strong retention lever on your VIP accounts: it encourages your best customers to come back and spend their credit in store.
📝 How the customer uses their Store Credits: store credit is a credit balance available on the customer's account. At checkout, the credit is applied automatically and to the fullest extent possible — the customer does not choose the amount of credit to use.
If the order is greater than the credit balance: the entire credit is used. Example: a 50 € order with 20 € of store credits → the 20 € are fully deducted, and the customer pays the remaining 30 €.
If the order is lower than the credit balance: only the amount needed is used, and the rest is kept. Example: a 10 € order with 20 € of store credits → 10 € are used, leaving 10 € of credit.