Each recipe starts from a business goal and gives the exact configuration to reproduce in your back office: the event, the period, the threshold, the filters, and the mechanic to connect the segment to. Create them as they are, then adjust the values to your program.

There is no limit to the number of segments you can create. This guide offers fourteen, plus four ready-to-use templates: read it as a catalog to choose from, not as a list to create all in one go.

If you are starting from scratch, these five segments cover most of the value and leave no key moment of the lifecycle unanswered.

Then add what is specific to your business: a market, a city, a product, a type of content. Create those segments as your campaigns come up rather than in advance — a segment born from a real need is always better tuned than a segment created “just to see”.

Goal — identify your best customers so you can reserve exclusive benefits for them.

Result — customers who have placed more than 3 orders and spent more than €300 in total. Connect it to a “members-only benefits” push notification and to the most rewarding missions in your program.

Goal — spot customers with a high value per order, even if they order rarely.

Result — customers whose average order exceeds €150 over the year. A recipe that only the threshold makes possible: the Average amount metric does not exist as a filter.

Goal — exclude them from a full-price campaign, or on the contrary target them during the sales.

Result — customers who have accumulated more than €100 in discounts over the year. Useful for deciding where you place your margin.

Goal — focus your premium missions on your most active customers.

Result — customers who have completed at least 5 missions. Connect it to premium missions: video reviews, unboxing, exclusive content.

Goal — step up those who have already left a review.

Result — customers who have completed a review mission. Connect it to an automation triggered on entry into the segment, which sends an invitation to the “video review” mission.

Goal — feed your content with reusable photos and videos.

Result — customers who have produced content over the year. Connect it to your most demanding content-creation missions.

Goal — reward those who actually bring in customers.

Result — customers who have referred at least 2 people.

Goal — communicate differently depending on VIP status.

Result — all the customers in these two tiers. Connect it to a preview push notification. This is the simplest recipe in the guide: one condition, one filter.

Goal — win a customer back at the moment they lose their tier, while they are still sensitive to it.

Result — customers downgraded in the last 30 days. Connect it to a retention automation. To target a specific drop — from Gold to Silver, for example — add the Previous tier and New tier filters.

Goal — drive footfall to a physical store.

Result — customers shipped to Lyon. Connect it to a “discover our new store” push notification.

Goal — adapt your campaigns country by country on a multi-market program.

Result — customers shipped to Spain. Can be crossed with the Language filter of the Profile condition to communicate in the right language.

Goal — follow up with the buyers of a specific item, for a repeat purchase or a review.

Result — customers who bought this product over the year. Connect it to a review mission on this product, or to a repeat-purchase push at the point when the product is used up.

Goal — welcome the new members of the program.

Result — customers who signed up in the last 7 days. Connect it to a welcome automation and to the simplest missions in your program.

Goal — identify the referees worth the most, so you can adjust your referral offer.

Result — customers who arrived through a referral and ordered more than €50.

Some segments are based not on what the customer has done, but on what they have not done: points earned and never spent, a sign-up without a single purchase, a referral that has stopped. These are the trickiest to build by hand — and they are precisely the ones the templates cover. Four of the six templates in the Segment library are dedicated to them.

A segment changes nothing in your customers' experience until you connect it to a mission, a push notification or an automation — see Activating a segment: missions, notifications and automations.

To understand each filter and each threshold used in these recipes, see The filters and thresholds available to refine a segment.

A question about one of these recipes? Contact our support team via the chat.