Introduction
In this article, you'll learn how to create and set up a Publish a Facebook reel mission. Your customers publish a video on their Facebook account and earn points as soon as the mission is validated.
Create the mission
Go to the Missions section, click Create a mission, then under the Content Missions tab, select Publish a Facebook reel.
⚠️ First connect your page from Integrations > Facebook. See the guide Facebook integration: connect your page and your customers' accounts.
Set up the mission
After clicking Create, you set up the mission in two tabs. A preview on the right shows you in real time what your customers will see.
1. Configuration
Mission title: prefilled, to customize (50 characters max).
Points to earn: 120 points by default. Adjust them to the effort required. See Optimize your points/rewards ratio.
Description (required): guide your customers so their reel matches your expectations, for example with do's & don'ts. The Select an example button suggests ready-made descriptions.
Hashtag(s) to use (required): type a hashtag, then press Enter or Space to confirm it. The reel's caption must contain these hashtags for the mission to be validated.
Number of times the mission can be done: 1, 3, 5 or unlimited, or a Custom number.
Example (optional): add up to 4 images (300×300) to show the expected content.
2. Advanced settings
Icon: Facebook logo by default, Custom Icon (90×90) or Custom Image.
How it works: a prefilled text explains the steps to your customers. You can customize it.
Targeting: Open to all, or Apply to a list or a level (VIP tier).
Image rights: enabled by default. You ask your customers for permission to reuse their reels.
Automatically validate contents: enabled by default. If you disable it, reels go to Contents – Moderation, where you validate or reject them yourself.
Then click Draft to keep the mission as a draft, or Activate to publish it.
To learn more about missions, see our general guide.
Mission verification
To complete the mission, your customer:
Clicks Go to the account, logs in to Facebook and creates their reel.
Adds the requested hashtags to the caption.
Publishes the reel as Public.
Comes back to the mission and clicks Validate the mission.
The customer doesn't need to copy the link to their reel: Loyoly finds it through their connected Facebook account. For each reel, you see an estimated view count.
⚠️ A private reel, or one without the requested hashtags, is not validated.
Frequently asked questions
Why hasn't a customer's mission been validated?
Check that their reel is public, that the caption contains the requested hashtags, and that their Facebook account is connected to your program. If automatic validation is disabled, also check your pending contents in Contents – Moderation.
If the issue persists, contact our support team via the chat.